You’ve built something beautiful.
Communicate the mission of your earthy luxury brand
like never before.
If you had to put it into one word, what feeling do you want to leave people with after they’ve interacted with your business?
My job is to bring depth to your brand identity by crafting experience. 🦚
While most marketing studios focus entirely on how you are going to get this feeling out there, we pride ourselves in taking great interest in considering whether this is also being felt by the people making business operations possible.
I’m in the business of helping you keep the best people around you.
With both your favorite customer and your top performing employee, it all comes down to retention. Retention is hugely influenced by reputation; the feeling your business leaves people with when they go home for the day or close up their bill for any given order.
For luxury brands, this is especially important. A company pamphlet or social media campaign only scrape the surface for the kind of long-standing brand preference you can truly build with intentional marketing. In my opinion, the best way to form a memorable brand that goes far beyond standard advertising is to:
Give people a good time or help them express themselves in a way they haven’t before. This associates the mission of your brand with the kind of powerful emotions that can only come about through engagement with culture and community. I’m here to support you in maintaining the kind of soulful business with positive impact that you dreamed of building.
So, what is cultural direction?
-
Cultural direction, by our usage, refers to a blended craft combining creative direction and cultural production. In essence, we seek to:
Deeply understand the story you wish to convey (utlizing dialogue, review of branded materials, and local / industry research, as applicable).
Curate digital or in-person experiences that engage your community members without taking up hours of team member time.
Advise on ways to document these experiences and compound experiential and internal marketing into media and/or long-term spatial storytelling.
We recommend selecting just one of the following bullet points to work on in any given booking cycle.
-
Translating the brand’s core values and ongoing learning into campaign-specific guides for high-end multisensory differentiators that are both place-based and globally literate.
Creative direction consultation for experiential campaigns and digital touch points.
Research into ways to incorporate storytelling that honors intercultural depth and local stories.
In-depth executive planning for real-world, sensory-rich experiences such as curated immersive environments (dinners, gatherings, retail spaces) that activate the space and ground the community in the brand's ethos.
Bringing intention and awareness to every interaction, creating lasting brand preferability.
Handpicked suggestions for influencer and media marketing according to available resources.
-
Aligning the team and leadership with the brand's true ethos and giving team members opportunities to bond and share things that matter to them.
Consideration of the working environment and ways to facilitate innovative creative processes.
Crafting internal rituals, team onboarding narratives, and cultural guidelines that help employees feel connected to the mission.
We utilize a proprietary participatory arts model developed during the founder’s MA research that creates space for individual voices to come together, share things that matter to them, develop new ideas, and culminate in a unified, shared experience. It is adaptable for both internal and external purposes and is amazing for
campaigns and rollouts
keeping teams close
generating new ideas
First, we’ll have 1-2 free calls, according to your comfort level, to ensure we’re a great fit.
Intro Flow
Then, at the beginning of each cycle you have booked, we’ll have an in-depth consultation to better understand the needs of the project cycle. When choosing which cycle you’ll be purchasing, consider the level of depth the business could most benefit from at this time.
Following preliminary info gathering from your community members, we’ll draw up an in-depth executive plan for you to approve, revise if necessary, and then we’ll get started.
Perhaps the most crucial part of this step is the shared agreement of what success on this project will look like.
Your time is valuable. I don’t make you go through long calls
and hard sells to find out what my prices are. ✨
One-Time Consultation
$300
45-60 minute call to discuss what your is business currently doing for it’s experiential and internal marketing, and where it could take this, and whether I’m the right consultative director of culture
to take you there at this time.
Featured deals:
Need a simple yet super effective website like this one? I’ve got you covered!
Add it onto any service for a one-time payment starting at $1,300.
Transferred to you within 3 days of content delivery.
6 Months
$13,800 in total, paid upfront
Allows for more in-depth work.
Optional personalized brand digest delivered seasonally with local and industry opportunities for integration, involvement, and storytelling - included in price.
Monthly
$3,400/month or $3,100 on subscription
In essence, you are hiring an independent director of culture
operating a private studio. Whether you choose monthly payments or take the big savings available in the 6 month deal, this service offers incredible savings on traditional employee salary + benefits and allows for unheard of flexibility in hiring for such a crucial component of purpose-driven business.
Get you someone who knows how to research.
With academic research experience centered on futures studies in performing arts, new media, place, and regenerative enterprise, your personalized digest and consultative support is never satisfied with skimming the surface.
I have years of experience supporting female founders with their creative marketing and business operations, and am down for the ride! Tears, fears, celebratory dance parties, and all. Yours and your community members’ ambition and humanness are welcome with me.
Recent Testimonials
This was incredible. One of the best events we’ve had in the area. When’s the next one?
- Bolt, community member attending a co-branded spatial activation with a retreat center that also highlighted local cuisine and musical performers.
This has been cathartic and is making me think differently about what I can do. I’m seeing myself as a storyteller.
- Trevor, contributing community member in a participatory arts audio experience and digital event on the subject of southern heritage & ecological identityRest assured you’re choosing to work with someone who is qualified and truly cares about success of your business.
The founder of Rich Hippie:
Has over nine years of professional experience in self-employed creative marketing and business operations services.
Originally from the USA, embarked upon a multi-year expat/nomad journey spanning 3 continents and twice as many countries. These experiences involved place-based collaboration and formal fieldwork in cross-cultural music & performance. This life experience is invaluable in cultural competency and intercultural storytelling.
2 years of experience with academic research in new media, place, the performing arts, and regenerative enterprise.
22 years of experience as a professional musical performer. Nine years of experience in community facilitation involving music, movement, and cultural programming.
The ethos of Rich Hippie is Personal Luxury and Public Benefit.
We have joined the 1% Profit for the Planet pledge.
We are also additionally allocating 1% of profits to innovative thinking in affordable housing.
The organizations for this year are:
The Great Reserve and NASCO (North American Students of Cooperation).
What questions do you have?
I look forward to answering them personally.